rethink the cooloh god i hate these pretend "resistance" organizations.

<dave@blackspotsneaker.org> wrote in message news:677a8901.55fad966@news.vtx.ch...
Rethink the Cool + the Shoe

phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.

then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.

the unswoosher

----------

For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.

Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mindfuck marketing and dirty sweatshop labor.

Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?

Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.

THE BIG QUESTION:

Is it possible to take Phil Knight's billion-dollar marketing momentum
and, in a quick judo-like move, slap him onto the mat with the power
of his own PR thrust?

OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/

--
Ramzi Atef
Hey, Paulie never kicks until Lakhdar pours the rude card lovingly.



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This is a ground-breaking marketing scheme to uncool Nike. If it succeeds, it will set a precedent that will revolutionize capitalism.










For years, Nike was the undisputed champion of logo culture, its swoosh an instant symbol of global cool. Today, Phil Knight's Nike is a fading empire, badly hurt by years of "brand damage" as activists and culture jammers fought back against mindfuck marketing and dirty sweatshop labor.

Now a final challenge. We take on Phil at his own game - and win. We turn the shoes we wear into a counterbranding game. The swoosh versus the anti-swoosh. Which side are you on?

Adbusters has been doing R&D for more than a year, and guess what? Making a shoe - a good shoe - isn't exactly rocket science. With a network of supporters, we're getting ready to launch the blackSpot sneaker, the world's first grassroots anti-brand. You can help launch the blackSpot revolution.

THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar marketing momentum and, in a quick judo-like move, slap him onto the mat with the power of his own PR thrust?

OUR KICK-ASS MARKETING STRATEGY>>







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